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Inside the tornado: strategies for developing, leveraging, and surviving hypergrowth markets

By: Material type: TextTextPublication details: New York HarperBusiness 2004Description: xxiv, 272 pISBN:
  • 9780060745813
Subject(s): DDC classification:
  • 620.006 88 M6I6
Summary: In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how to reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Nagpur On Display Non-fiction 620.006 88 M6I6 (Browse shelf(Opens below)) Available IIMN-001913
Total holds: 0

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how to reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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