The religious dimensions of advertising / Tricia Sheffield.
Material type:
- 9781349535453 (pbk)
- 1403974705 (alk. paper)
- 9781403974709 (alk. paper)
- 659.1 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Udaipur | 659.1 (Browse shelf(Opens below)) | 1 | Available | IIMU-004055 |
Includes bibliographical references (p. [179]-184) and index.
Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising.
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