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The religious dimensions of advertising / Tricia Sheffield.

By: Material type: TextTextSeries: Religion/culture/critiquePublication details: New York : Palgrave Macmillan, 2006.Edition: 1st edDescription: xvi, 190 p. ; 22 cmISBN:
  • 9781349535453 (pbk)
  • 1403974705 (alk. paper)
  • 9781403974709 (alk. paper)
Subject(s): DDC classification:
  • 659.1 22
Online resources:
Contents:
Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Udaipur 659.1 (Browse shelf(Opens below)) 1 Available IIMU-004055
Total holds: 0

Includes bibliographical references (p. [179]-184) and index.

Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising.

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