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Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang.

By: Contributor(s): Material type: TextTextPublication details: Leiden ; Boston : Martinus Nijhoff Social Sciences Division ; Hingham, Mass. : distributed by Kluwer Boston, 1978.Description: xii, 406 p. : ill. ; 23 cmISBN:
  • 9789020706741
  • 0902076748
Subject(s): DDC classification:
  • 658.800151 23
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Udaipur 658.800151 (Browse shelf(Opens below)) 1 Available IIMU-004353
Total holds: 0

Includes indexes.

Bibliography: p. [374]-394.

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