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Building models for marketing decisions / Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert.
Material type:
TextSeries: International series in quantitative marketing ; 9Publication details: Boston : Kluwer, c2000.Description: xvi, 645 p. : ill. ; 25 cmISBN: - 9780792378136
- 0792377729 (alk. paper)
- 658.802 21
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Udaipur | 658.802 (Browse shelf(Opens below)) | 1 | Available | IIMU-004354 |
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| 658.8 Formative research in social marketing : | 658.8001 Marketing theory : | 658.800151 Building implementable marketing models / | 658.802 Building models for marketing decisions / |
Includes bibliographical references (p. 579-615) and indexes.
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