Transnational management: text and cases in cross-border management by Christopher A. Bartlett and Paul W. Bemish
Publication details: Cambridge University Press Cambridge, United Kingdom 2018Edition: 8th edDescription: xviii, 553 pages illustrationsISBN:- 9781108436694
- 658.049
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Amritsar | 658.049 (Browse shelf(Opens below)) | Available | IIMASR-01666 | |||
Book | Visakhapatnam General Stacks | 658.049 BAR (Browse shelf(Opens below)) | Available | IIMV-000846 |
Introduction
1. Expanding abroad: motivations, means and mentalities
2. Understanding the international context: responding to conflicting environmental forces
3. Developing transitional strategies: building layers of competitive advantage
4. Developing a transitional organization: managing integration, responsiveness, and flexibility
5. Creating worldwide innovation and learning: exploiting cross-border knowledge management
6. Engaging in cross-border collaboration: managing across corporate boundaries
7. Building new management capabilities: key to effective implementation
8. Shaping the transnational future: defining an evolving global role.
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers.
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