Media metrics: an introduction to quantitative research in mass communication / by Manoj Dayal
Material type: TextPublication details: New Delhi: Sage Publications India Pvt. Ltd, 2017.Description: xxiii, 458, G-23, S-19, I-5, A-6 pages ; 24 cmISBN:- 9789386062161
- 302.230727 DAY
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Book | Bodh Gaya General Stacks | OM&QT | 001.42 DAY (Browse shelf(Opens below)) | 1 | Available | IIMG-001987 | |||
Book | Jammu | 001.42 DAY (Browse shelf(Opens below)) | Available | IIMLJ-1067 | |||||
Book | Jammu | 001.42 DAY (Browse shelf(Opens below)) | Available | IIMLJ-1265 | |||||
Book | Visakhapatnam | (Browse shelf(Opens below)) | Available | IIMV-000741 |
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001 COO Management consulting projects: a step-by-step experiential guide | 001.103 WIG How data happened: a history from the age of reason to the age of algorithms | 001.4 SAL Little quick fix | 001.42 DAY Media metrics: | 001.42 EAS Management and business research | 001.42 KAR Qualitative research for quantitative researchers | 001.42 NEA The craft of qualitative longitudinal research |
The book is a comprehensive introduction to the application of statistical tools and techniques in media research.
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