Managing financial services marketing Marsh, John R.
Material type: TextPublication details: London Pitman Publishing 1988 Description: x, 419 pISBN:- 0273028499
- 658.893321
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book | Ahmedabad | 658.893321 M2M2 (Browse shelf(Opens below)) | Available | 115900 |
Total holds: 0
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658.893321 B4S8 Study of market research in banking | 658.893321 M2 Marketing of bank services; based on the Institute of bankers' Seminar held at Christ's College, Cambridge, 5-11 Sept.1971 | 658.893321 M2D9 Dynamics of bank marketing | 658.893321 M2M2 Managing financial services marketing | 658.893321 M3B2 Bank marketing management | 658.893321 S2B2 Bank marketing: concepts and application | 658.893321 W2I6 An introduction to bank marketing research |
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