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Strategies for Asia Pacific : meeting new challenges / Philippe Lasserre and Hellmut Schütte.

By: Contributor(s): Material type: TextTextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2005.Edition: 3rd edDescription: xx, 332 p. : ill. ; 24 cmISBN:
  • 1403916950 (paper)
  • 9781403916952
Subject(s): DDC classification:
  • 658/.049/095 22
Contents:
1. The strategic importance of Asia Pacific -- 2. Formulating strategies for Asia Pacific -- 3. Asia as a market -- 4. The players -- 5. Asian business logic -- 6. Competing -- 7. Joining forces : alliances, mergers and acquisitions -- 8. People and organization -- 9. The future of the Asia Pacific region.
Review: "First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia, as well as students studying Asian business strategies."--BOOK JACKET.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Kozhikode AS 658(100)(5) LAS (Browse shelf(Opens below)) Available IIMKO-AS54
Total holds: 0

1. The strategic importance of Asia Pacific -- 2. Formulating strategies for Asia Pacific -- 3. Asia as a market -- 4. The players -- 5. Asian business logic -- 6. Competing -- 7. Joining forces : alliances, mergers and acquisitions -- 8. People and organization -- 9. The future of the Asia Pacific region.

"First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia, as well as students studying Asian business strategies."--BOOK JACKET.

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