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The big sell: structure and strategy of the mass media: radio and television, press, cinema, advertising Todd, Judith

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Material type: Text

TextPublication details: London Lawrence & Wishart 1961Description: 109 pSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	Non-fiction	659.1 T6B4 (Browse shelf(Opens below))	Withdrawn		9963

Total holds: 0

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.1 S6E3 Effective advertising	659.1 S8B5 Bluff your way in advertising	659.1 S8T3 The technique of advertising production	659.1 T6B4 The big sell: structure and strategy of the mass media: radio and television, press, cinema, advertising	659.1 W2R4 Risk-free advertising; how to come close to it	659.1 W4M3 Measuring advertising effectiveness; selected readings	659.1 Y6H6 How to become an advertising man	Next

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