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Concurrent marketing: integrating product, sales and service Cespedes, Frank V.
Material type:
TextPublication details: Boston Harvard Business School Press 1995 Description: xxvii, 307 pISBN: - 9780875844442
- 658.8
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Ahmedabad | 658.8 C3C6 (Browse shelf(Opens below)) | Available | 136278 |
Total holds: 0
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| 658.8 C2I6 Internal marketing: your company's next stage of growth | 658.8 C2M2 The marketing mavens | 658.8 C2M21 Marketing campaigns | 658.8 C3C6 Concurrent marketing: integrating product, sales and service | 658.8 C3M2 Managing marketing linkages: text, cases, and readings | 658.8 C4D41 Direct marketing: concepts and cases | 658.8 C4E2 Ecommerce unmasked: hidden secrets to fight online battles |
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