Strategic brand management: building, measuring, and managing brand equity Keller, Kevin Lane

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Material type: Text

TextPublication details: New Jersey Prentice-Hall 2003Edition: 2nd edDescription: xxvii, 788 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	Ahmedabad		659.12 K3S8/2003 (Browse shelf(Opens below))	Available	FM (27/4/2016)		153481
Book	Kozhikode	GIFT	659.127.6 KEL;1 (Browse shelf(Opens below))	Available			IIMKO-G482

Total holds: 0

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Previous	659.113.8 BEL;6/A Advertising and promotion: An integrated marketing communications perspective	659.127.6 DIC It's not about size	659.127.6 KEL;1 Strategic brand management:	659.127.6 KEL;1 Strategic brand management: building, measuring, and managing brand equity	659.127.6(540) PAN Building Brands in the Indian Market	659.4 LEV/G Guerrilla P.R.	659.127.6 KAP;3/S.2 Strategic brand management: creating and sustaining brand equity long term	Next

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