Persuasion: psychological insights and perspectives

Contributor(s):

Publication details: Thousand Oaks Sage publications 2005Edition: 2nd edDescription: xi, 353 pISBN:

9780761928096

Subject(s):

DDC classification:

159.1

Summary: Persuasion; psychological insights and perspectives brings together leading persuasion researchers who write engagingly and authoritatively on the basics of persuasion theories. This edited textbook highlights important and influential views and guides students through the important contemporary centers of basic and applied persuasion research. The contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives.

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	159.1 B7P31 (Browse shelf(Opens below))	Available		159701

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Previous	158.723 C2L3 Learning from burnout: developing sustainable leaders and avoiding career derailment	158.734 L2D7 Driven: how human nature shapes our choices	158.9 S4S4 Silva mind control method	159.1 B7P31 Persuasion: psychological insights and perspectives	159.1 H6J8/94 Judgement and choice: the psychology of decision	159.1 L2P3/2001 Persuasion: reception and responsibility

Includes bibliographical references and indexes

Persuasion; psychological insights and perspectives brings together leading persuasion researchers who write engagingly and authoritatively on the basics of persuasion theories. This edited textbook highlights important and influential views and guides students through the important contemporary centers of basic and applied persuasion research. The contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives.

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