Persuasive communication Stiff, James B.

By:

Stiff, James B

Contributor(s):

Mongeau, Paul A

Material type: Text

TextPublication details: New York The Guilford Press 2003Edition: 2nd edDescription: xv, 351 pISBN:

1572307021

Subject(s):

DDC classification:

808 S8P3

Summary: This text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. Designed for students with a basic understanding of quantitative research methods, this is an ideal text for advanced undergr aduate- and graduate-level courses.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	Non-fiction	808 S8P3 (Browse shelf(Opens below))	Available		160290

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This text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. Designed for students with a basic understanding of quantitative research methods, this is an ideal text for advanced undergr aduate- and graduate-level courses.

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