Make the rules or your rivals will Shell, Richard G.

By:

Shell, Richard G

Material type: Text

TextPublication details: New York Crown Business 2004Description: ix, 321 pISBN:

9781400050093

Subject(s):

DDC classification:

347.7

Summary: A few savvy executives understand a vital but hidden truth about business in fiercely competitive markets: Making the rules of the game means the difference between winning and losing. Bill Gates has known this since he was nineteen, when he personally drafted his first licensing contract for a start-up company called Microsoft. Henry Ford learned it the hard way in the early days of the automobile industry when a powerful industry cartel tried to drive him out of business with a bogus patent. Sumner Redstone and Rupert Murdoch are both masters of this truth--and have led Viacom and News Corporation to sustained competitive success as a result. They are as comfortable in a courtroom as they are in a boardroom. Napster founder Shawn Fanning learned the lesson too late, only after incumbent recording companies in the music business had driven him from the market.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Ahmedabad	347.7 S4M21-1 (Browse shelf(Opens below))	1	Available	160417
Book	Ahmedabad	347.7 S4M21-2 (Browse shelf(Opens below))	2	Available	160418
Book	Ahmedabad	347.7 S4M21-3 (Browse shelf(Opens below))	3	Available	160419

Total holds: 0

Browsing Ahmedabad shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	347.7 S3P7 Private power, public law: the globalization of intellectual property rights	347.7 S4M2 The making of modern intellectual property law: the British experience, 1760-1911	347.7 S4M21-1 Make the rules or your rivals will	347.7 S4M21-2 Make the rules or your rivals will	347.7 S4M21-3 Make the rules or your rivals will	347.7 S4P71 Principles of mercantile law	347.7 S8 Strategic issues of industrial property management in a globalizing economy: abstracts & selected papers	Next

A few savvy executives understand a vital but hidden truth about business in fiercely competitive markets: Making the rules of the game means the difference between winning and losing. Bill Gates has known this since he was nineteen, when he personally drafted his first licensing contract for a start-up company called Microsoft. Henry Ford learned it the hard way in the early days of the automobile industry when a powerful industry cartel tried to drive him out of business with a bogus patent. Sumner Redstone and Rupert Murdoch are both masters of this truth--and have led Viacom and News Corporation to sustained competitive success as a result. They are as comfortable in a courtroom as they are in a boardroom. Napster founder Shawn Fanning learned the lesson too late, only after incumbent recording companies in the music business had driven him from the market.

There are no comments on this title.

to post a comment.