Grocery revolution: the new focus on consumer Kahn, Barbara E.

By:

Kahn, Barbara E

Contributor(s):

McAlister, Leigh

Material type: Text

TextPublication details: Massachusetts Addison-Wesley Publishing Co., 1997 Description: xvi, 239 pISBN:

0673998800
9780673998804

Subject(s):

DDC classification:

658.878

Summary: Provides an introduction to changing consumer behavior and trends in managerial practice in the grocery industry. Contains analysis of consumers' shopping behavior and offers an overview of changing practices in the industry.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.878 K2G7 (Browse shelf(Opens below))	Available		160723

Total holds: 0

Includes bibliographical references (p. 219-239).

Provides an introduction to changing consumer behavior and trends in managerial practice in the grocery industry. Contains analysis of consumers' shopping behavior and offers an overview of changing practices in the industry.

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