Retail management: a strategic approach Berman, Barry

By:

Berman, Barry

Contributor(s):

Evans, Joel R

Material type: Text

TextPublication details: New Jersey Pearson Education 2007 Edition: 10th edDescription: xxi, 682 pISBN:

0131870165

Subject(s):

Retail trade - Management

DDC classification:

658.87

Summary: This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode	Item holds
Book	Ahmedabad	658.87 B3R3 (Browse shelf(Opens below))	Available	PM		162810

Total holds: 0

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.

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