We are like that only: understanding the logic of consumer India Bijapurkar, Rama

By:

Bijapurkar, Rama

Material type: Text

TextPublication details: New Delhi Penguin Books India 2007 Description: xvii, 281 pISBN:

9780670999446

Subject(s):

DDC classification:

658.8

Summary: "The Indian Market is about a lot of people consuming a little bit each that adds up to a lot the Indian DNA is about continuity with change; it is about ""This as well as That""; about cobbling together clever and low-cost solutions that are ingenious combinations and adaptations of products available in the market.With a billion plus consumers India is one of the largest; most varied and stratified markets in the world today. It is young, with rising incomes and purchasing power, and has only just begun its consumption journey. It successfully fathoms how much Indians earn, how they consume, what they consume and what dictates their consumption choices.Taking cues from economics, demography, history, culture, philosophy and good old common sense."

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.8 B4W3 (Browse shelf(Opens below))	Available		163818

Total holds: 0

"The Indian Market is about a lot of people consuming a little bit each that adds up to a lot the Indian DNA is about continuity with change; it is about ""This as well as That""; about cobbling together clever and low-cost solutions that are ingenious combinations and adaptations of products available in the market.With a billion plus consumers India is one of the largest; most varied and stratified markets in the world today. It is young, with rising incomes and purchasing power, and has only just begun its consumption journey. It successfully fathoms how much Indians earn, how they consume, what they consume and what dictates their consumption choices.Taking cues from economics, demography, history, culture, philosophy and good old common sense."

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