Marketing of high-technology products and innovations Mohr, Jakki J

By:

Mohr, Jakki J

Contributor(s):

Sengupta, Sanjit

Material type: Text

TextPublication details: New Delhi Pearson Education 2006Edition: 2nd edDescription: 470 pISBN:

8131700550

Subject(s):

High technology industries - Marketing

DDC classification:

658.022

Summary: "This book is designed to provide frameworks for systematic decision making about marketing in high-tech environments. In doing so, it offers insights about how marketing tool and techniques must be adapted and modified for high-technology products and services. It highlights possible pitfalls, mitigating factors and the ""how- to's"" of successful high tech marketing."

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.022 M6M2 (Browse shelf(Opens below))	Available		164098

Total holds: 0

"This book is designed to provide frameworks for systematic decision making about marketing in high-tech environments. In doing so, it offers insights about how marketing tool and techniques must be adapted and modified for high-technology products and services. It highlights possible pitfalls, mitigating factors and the ""how- to's"" of successful high tech marketing."

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