Marketing of high-technology products and innovations Mohr, Jakki J
Material type: TextPublication details: New Delhi Pearson Education 2006Edition: 2nd edDescription: 470 pISBN:- 8131700550
- 658.022
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Ahmedabad | 658.022 M6M2 (Browse shelf(Opens below)) | Available | 164098 |
"This book is designed to provide frameworks for systematic decision making about marketing in high-tech environments. In doing so, it offers insights about how marketing tool and techniques must be adapted and modified for high-technology products and services. It highlights possible pitfalls, mitigating factors and the ""how- to's"" of successful high tech marketing."
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