New age marketing: emerging realities

Contributor(s):

Material type: Text

TextPublication details: New Delhi Excel Books 2008 Description: xxvi, 838 pISBN:

9788174465870

Subject(s):

Marketing

DDC classification:

658.8

Summary: This book is the result of publication of selected works out of over hundred papers presented at the Conference (NICOM 2008) at Nirma University, Ahmedabad. It is appropriately titled ""NEW AGE MARKETING: Emerging Realities"". It is divided into four parts in line with the theme and sub-theme of the Conference as follows: Part A: Marketing and Technology Part B: Value Creation and Delivery Part C: Changing Faces of Marketing Part D: Marketing Metrics

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.8 N3 (Browse shelf(Opens below))	Available		164365

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Previous	658.8 M9S3 Segmentation and positioning for strategic marketing decisions	658.8 N2M2 Marketing successfully: a professional perspective	658.8 N3 Networks in marketing	658.8 N3 New age marketing: emerging realities	658.8 N3M22/2012 Marketing in India: text and cases	658.8 N4M2 Marketing decisions under uncertainty

This book is the result of publication of selected works out of over hundred papers presented at the Conference (NICOM 2008) at Nirma University, Ahmedabad. It is appropriately titled ""NEW AGE MARKETING: Emerging Realities"". It is divided into four parts in line with the theme and sub-theme of the Conference as follows: Part A: Marketing and Technology Part B: Value Creation and Delivery Part C: Changing Faces of Marketing Part D: Marketing Metrics

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