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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

By: Material type: TextTextPublication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991.Description: xiii, 299 p. : ill. ; 24 cmISBN:
  • 0029001013
Subject(s): DDC classification:
  • 658.8/27 20
LOC classification:
  • HD69.B7 A22 1991
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Indore 658.827 M2A2 (Browse shelf(Opens below)) Available IIMI-3172
Total holds: 0

Includes bibliographical references (p. 277-287) and index.

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