Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0029001013
- 658.8/27 20
- HD69.B7 A22 1991
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
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Indore | 658.827 M2A2 (Browse shelf(Opens below)) | Available | IIMI-3171 |
Total holds: 0
Includes bibliographical references (p. 277-287) and index.
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