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International advertising : realities and myths / edited by John Philip Jones.

Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2000.Description: 412 p. : ill. ; 24 cmISBN:
  • 0761912444 (acidfree paper)
  • 0761912452 (pbk. : acid-free paper)
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF5823 .I59 2000
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Indore 659.1 I6J6 (Browse shelf(Opens below)) Available IIMI-3946
Total holds: 0

Includes bibliographical references and index.

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