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Essentials of marketing research / William G. Zikmund.

By: Material type: TextTextPublication details: Fort Worth, TX : Dryden Press, c1999.Description: xxii, 422 p. : col. ill. ; 26 cmISBN:
  • 0030243564
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 .Z537 1999
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Indore 658.83 E7Z4 (Browse shelf(Opens below)) Available IIMI-6459
Total holds: 0

Includes bibliographical references and index.

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