Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

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TextPublication details: London ; New York : Routledge, 2002.Description: viii, 293 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Indore	659.2072 Q8D2 (Browse shelf(Opens below))	Available		IIMI-11299

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Includes bibliographical references (p. [275]-284) and index.

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