Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
Material type: TextPublication details: London ; Sterling, VA. : Kogan Page, 2003.Description: viii, 310 p. ; 24 cmISBN:- 0749439270
- 658.8/27 21
- HD69.B7 H345 2003
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Indore | 658.827 B7H2 (Browse shelf(Opens below)) | Available | IIMI-12194 |
Total holds: 0
Includes bibliographical references (p. [301]-302) and index.
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