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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage, c2002.Description: xi, 139 p. : ill. ; 24 cmISBN:
  • 0761925996
  • 0761923837 (p)
Subject(s): DDC classification:
  • 659.1/07/2 21
LOC classification:
  • HF5814 .U78 2002
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Indore 659.1072 U8M6 (Browse shelf(Opens below)) Available IIMI-13103
Book Book Indore 659.1072 U8M6 (Browse shelf(Opens below)) Available IIMI-13102
Total holds: 0

Includes bibliographical references (p. 132-134) and index.

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