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Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xxi, 262 p. : ill. ; 25 cmISBN:
  • 0875848672
Subject(s): DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.5 .R393 2005
Online resources:
Contents:
Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Indore 658.812 R2F3 (Browse shelf(Opens below)) Available IIMI-16604
Total holds: 0

Includes bibliographical references ([229]-247) and index.

Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit.

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