Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski.
Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xxi, 262 p. : ill. ; 25 cmISBN:- 0875848672
- 658.8/12 22
- HF5415.5 .R393 2005
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Indore | 658.812 R2F3 (Browse shelf(Opens below)) | Available | IIMI-16604 |
Includes bibliographical references ([229]-247) and index.
Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit.
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