Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0761913742 (c)
- 0761913750 (p)
- 658.8/48 21
- HD62.4 .C387 2002
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Indore | 658.848 C2D6 (Browse shelf(Opens below)) | Available | IIMI-17112 |
Includes bibliographical references (p. 273-281) and index.
Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets.
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