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Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks : Sage Publications, c2002.Description: xv, 300 p. ; 24 cmISBN:
  • 0761913742 (c)
  • 0761913750 (p)
Subject(s): DDC classification:
  • 658.8/48 21
LOC classification:
  • HD62.4 .C387 2002
Online resources:
Contents:
Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Indore 658.848 C2D6 (Browse shelf(Opens below)) Available IIMI-17112
Total holds: 0

Includes bibliographical references (p. 273-281) and index.

Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets.

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