Propaganda & persuasion / Garth S. Jowett, University of Houston, Victoria O'Donnell, Montana State University.
Material type: TextPublisher: Thousand Oaks, California : SAGE Publications, Inc., [2019]Edition: Seventh editionDescription: xv, 400 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9781506371344
- Propaganda and persuasion
- 303.3/75 23
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Indore | 303.375 J6P7 (Browse shelf(Opens below)) | Available | IIMI-31480 |
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303.372 M4 Annual report, 1999-2000 / | 303.372 R4E7 Risk and morality / | 303.37206 A6 Annual report 1998-99 / | 303.375 J6P7 Propaganda & persuasion / | 303.375 S8H6 How propaganda works / | 303.38 S8F6 Survey research for public administration / | 303.3809154 K2Y6 The young and the restless: |
What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examined -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society -- Appendix: Cyber propaganda / Christopher Bronk.
"Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life."
Includes bibliographical references and indexes.
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