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Propaganda & persuasion / Garth S. Jowett, University of Houston, Victoria O'Donnell, Montana State University.

By: Contributor(s): Material type: TextTextPublisher: Thousand Oaks, California : SAGE Publications, Inc., [2019]Edition: Seventh editionDescription: xv, 400 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781506371344
Other title:
  • Propaganda and persuasion
Subject(s): DDC classification:
  • 303.3/75 23
Contents:
What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examined -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society -- Appendix: Cyber propaganda / Christopher Bronk.
Review: "Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life."
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Indore 303.375 J6P7 (Browse shelf(Opens below)) Available IIMI-31480
Total holds: 0

What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examined -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society -- Appendix: Cyber propaganda / Christopher Bronk.

"Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life."

Includes bibliographical references and indexes.

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