Business to business market research : understanding and measuring business markets / Ruth McNeil.

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Material type: Text

TextSeries: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2005.Description: x, 310 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Nagpur	658.8 M2B8 (Browse shelf(Opens below))	Available		IIMN-001109
Book	Nagpur	658.8 M2B8 (Browse shelf(Opens below))	Available		IIMN-000832

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Published in association with the Market Research Society.

Includes bibliographical references (p. 299-301) and index.

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