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The marketing imagination / Theodore Levitt.

By: Material type: TextTextPublication details: New York : Free Press ; London : Collier Macmillan, c1986.Edition: New, expanded edDescription: xxv, 238 p. : ill. ; 25 cmISBN:
  • 0029191807
  • 0029190908 (pbk.)
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .L482 1986
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Kozhikode 658.8 LEV;1 (Browse shelf(Opens below)) Available IIMKO-439
Total holds: 0

Includes bibliographical references and index.

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