Winning in high-tech markets: the role of general management Morone, Joseph G. how motorola, corning, and general electric have built global leadership through technology

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Material type: Text

TextPublication details: Boston Harvard Business School Press 1993 Description: viii, 292 pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.8 M6W4 (Browse shelf(Opens below))	Available		130008

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Previous	658.8 M6P6 Power play: the beginning of the endgame in net markets	658.8 M6P7 The pricing strategy audit	658.8 M6Q8 Quantitative analysis in marketing management	658.8 M6W4 Winning in high-tech markets: the role of general management	658.8 M9M21 Managerial applications of multivariate analysis in marketing	658.8 M9S3 Segmentation and positioning for strategic marketing decisions	658.8 N2M2 Marketing successfully: a professional perspective	Next

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