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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / by David Meerman Scott.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2007.Description: xx , 275 p. ; 23 cmISBN:
  • 9780470113455 (cloth : alk. paper)
  • 0470113456 (cloth : alk. paper)
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .S393 2007
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Kozhikode 658.8:681.324(100) S (Browse shelf(Opens below)) Available IIMKO-25253
Total holds: 0

Includes index.

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