Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781591391456 (hardcover : alk. paper)
- 1591391458
- 658.8/343 22
- HF5415.15 .G55 2007
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
![]() |
Kozhikode | 658.8:366.1 GIL (Browse shelf(Opens below)) | Available | IIMKO-25565 |
Includes bibliographical references (p. [253]-281) and index.
Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
There are no comments on this title.