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MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan.

By: Contributor(s): Material type: TextTextPublication details: Boston : Harvard Business School Press, c2005.Description: viii, 264 p. ; 25 cmISBN:
  • 1591391237 (hardcover : alk. paper)
Other title:
  • Market busters
  • 40 strategic moves that drive exceptional business growth
Subject(s): DDC classification:
  • 658.4/012 22
LOC classification:
  • HD30.28 .M3838 2005
Online resources:
Contents:
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Kozhikode 658.012.2 MCG (Browse shelf(Opens below)) Available IIMKO-26623
Total holds: 0

Includes bibliographical references (p. 237-244) and index.

MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.

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