Marketing in the age of Google : a non-technical guide to search engine strategy / Vanessa Fox.
Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2010.Description: xiv, 242 p. ill.; 24 cmISBN:- 9780470537190 (cloth)
- 658.8/72 22
- HF5415.1265 .F678 2010
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Kozhikode | 658.84:681.324 FOX/M (Browse shelf(Opens below)) | Available | IIMKO-28129 |
Includes bibliographical references and index.
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
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