Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre ; with John Butman.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780061776410
- 0061776416
- 658.8/343082 22
- HF5415.332.W66 S55 2009
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Kozhikode | 658.8:366-055.2 SIL/ (Browse shelf(Opens below)) | Available | IIMKO-29201 |
Includes bibliographical references and index.
The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence.
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