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Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre ; with John Butman.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : HarperBusiness, c2009.Edition: 1st edDescription: viii, 322 p. : ill. ; 24 cmISBN:
  • 9780061776410
  • 0061776416
Subject(s): DDC classification:
  • 658.8/343082 22
LOC classification:
  • HF5415.332.W66 S55 2009
Online resources:
Contents:
The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Kozhikode 658.8:366-055.2 SIL/ (Browse shelf(Opens below)) Available IIMKO-29201
Total holds: 0

Includes bibliographical references and index.

The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence.

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