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Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon.

By: Material type: TextTextPublication details: New York : Quorum Books, 1989.Description: 205 p. ; 24 cmISBN:
  • 0899303048 (lib. bdg. : alk. paper)
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415.15 .H46 1989
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Ahmedabad 658.5 (Browse shelf(Opens below)) Available 124663
Total holds: 0

Includes bibliographical references.

Includes indexes.

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