Driving brand value : using integrated marketing to manage profitable stakeholder relationships / Tom Duncan, Sandra Moriarty.

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TextPublication details: New York : McGraw-Hill, c1997.Description: xix, 284 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	659.12 D8D7 (Browse shelf(Opens below))	Available		140528

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Includes bibliographical references and index.

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