The rule of three: surviving and thriving in competitive markets Sheth, Jagdish

By:

Sheth, Jagdish

Contributor(s):

Sisodia, Rajendra

Publication details: New York The Free Press 2002 Description: vii, 277 pISBN:

9780743205603

Subject(s):

DDC classification:

Summary: Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle (the ditch) is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the Big 3 players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658 S4R8 (Browse shelf(Opens below))	Available		165786

Total holds: 0

Browsing Ahmedabad shelves Close shelf browser (Hides shelf browser)

Previous							No cover image available
Previous	658 S4O7 Organizing and organizations: an introduction	658 S4O71 Organizing and organizations	658 S4P2 Patterns of work culture: cases and strategies for culture building	658 S4R8 The rule of three: surviving and thriving in competitive markets	658 S4T9 Twentieth century management tools and techniques: strategy formation	658 S5G2 Gambling on growth: how to manage the small high-tech firm	658 S6 South Asian management: challenges in the new millennium

Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle (the ditch) is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the Big 3 players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared.

There are no comments on this title.

to post a comment.