Statistics for marketing and consumer research Mazzocchi, Mario

By:

Mazzocchi, Mario

Publication details: London Sage Publications 2008 Description: xviii, 412 pISBN:

9781412911221

Subject(s):

DDC classification:

658.83

Summary: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 power point slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.83 M2S8 (Browse shelf(Opens below))	Available		165803

Total holds: 0

Browsing Ahmedabad shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.83 M21 Marketing and consumer research in the public interest	658.83 M2M21/2009-1 Marketing research: an applied orientation	658.83 M2S4/92 Shopping for a better world: a quick and easy guide to socially responsible supermarket shopping	658.83 M2S8 Statistics for marketing and consumer research	658.83 M2W4 Why they don't buy: the science of selling online	658.83 M4E6 Employing qualitative methods in the private sector	658.83 M4I6 International project marketing	Next

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 power point slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling.

There are no comments on this title.

to post a comment.