Writing cases Leenders, Michiel R.

Case writing is identified as a three-phase process, and the book guides the reader through each phase. New ideas in this edition include the Case Origin Grid, The Case Shopping List, action triggers, and the story line and decision frame cuts. Another addition is the class testing of the new case. The development of the Case Plan with its five components remains as the central planning tool for effective case development All of the material contained in this text has been fully tested in over 35 countries on all continents with thousands of workshop participants from many disciplines. The new case writer who follows faithfully the three-phase process of case writing advocated in this text can produce good cases fast. This book is accompanied by the Learning with Cases text, because cases are written to help students learn. Also, the serious case writer should be fully familiar with a third book, teaching with Cases. A three-book set, comprising one copy each of Teaching with Cases, Writing Cases and Learning with Cases is also available.