Distribution channels: understanding and managing channels to market Dent, Julian

By:

Dent, Julian

Publication details: New Delhi Kogan Page India 2009 Description: xi, 322 pISBN:

9780749455361

Subject(s):

DDC classification:

658.788

Summary: Distribution represents about 50, of the activities of almost every industry and is critical to a companys success. Distribution is about more than logistics; it is about accessing and servicing markets and customers, controlling brands, creating differentiation, and improving the business model. This book targets those who are involved in the marketing and distribution of products and services, whether they are working for a supplier, a customer, or another player. It provides a fast track to the issues, measures, relationships and success factors involved in bringing products and services to market, and is especially relevant for those who are looking for guidance in addressing the commercial and financial aspects of their role. It is also relevant to those who are financially literate but new to the concerns of distribution.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.788 D3D4 (Browse shelf(Opens below))	Available		166650

Total holds: 0

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Previous	658.787 T3P7/94 Principles of inventory and materials management	658.787 Z4F6 Foundations of inventory management	658.787015118 N2P3 Perishable inventory systems	658.788 D3D4 Distribution channels: understanding and managing channels to market	658.788 K2B2 Basics of distribution management: a logistical approach	658.788 K8C8 Customer-centered supply chain management: a link-by-link guide	658.788 M4L2/93 The law relating to bills of lading and charterparties contract of affreightment with port and customs clearance guide	Next

Distribution represents about 50, of the activities of almost every industry and is critical to a companys success. Distribution is about more than logistics; it is about accessing and servicing markets and customers, controlling brands, creating differentiation, and improving the business model. This book targets those who are involved in the marketing and distribution of products and services, whether they are working for a supplier, a customer, or another player. It provides a fast track to the issues, measures, relationships and success factors involved in bringing products and services to market, and is especially relevant for those who are looking for guidance in addressing the commercial and financial aspects of their role. It is also relevant to those who are financially literate but new to the concerns of distribution.

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