Marketing matters: a guide for health care executives Thomas, Richard K.

By:

Thomas, Richard K

Contributor(s):

Calhoun, Michael

Series: ACHE Management seriesPublication details: New Delhi PrenticeHall of India 2007Description: xv, 151 pISBN:

9788120335738

Subject(s):

DDC classification:

362.10688

Summary: This guide helps the readers become a better marketernot in the sense of developing marketing campaigns but using marketingto shape and control an organizations reputation. Topics covered in the book are: The marketing process The senior managers role in marketing Marketing research and planning Market positioning and strategy development The promotional toolbox The changing marketing paradigm Measuring the effectiveness of marketing

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	362.10688 T4M2 (Browse shelf(Opens below))	Available		166777

Total holds: 0

Includes bibliographical references.

This guide helps the readers become a better marketernot in the sense of developing marketing campaigns but using marketingto shape and control an organizations reputation. Topics covered in the book are: The marketing process The senior managers role in marketing Marketing research and planning Market positioning and strategy development The promotional toolbox The changing marketing paradigm Measuring the effectiveness of marketing

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