Sales 2.0 : improve business results using innovative sales practices and technology

By:

Seley, Anneke

Contributor(s):

Holloway, Brent

Publication details: Hoboken John Wiley & Sons, Inc. 2009 Description: xvii, 238 pISBN:

9780470373750

Subject(s):

DDC classification:

658.85

Summary: Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a companys long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0 technologies with innovative sales processes. The book shows readers how to redeploy their sales teams for greater bottom-line results and reveals all the differences between Sales 2.0 and traditional selling. Through real world case studies, readers will learn how industry leaders achieved phenomenal results and a competitive advantage. Applicable to sales teams in any industry, Sales 2.0 presents the future of sales today. Source: http://search.barnesandnoble.com

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.85 S3S2 (Browse shelf(Opens below))	Available		167342

Total holds: 0

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	658.85 S3S2 Sales 2.0 : improve business results using innovative sales practices and technology	658.85 S8S3 Selling (without selling) : 4 1/2 steps to success	658.85 T4M2 Mastering the complex sale: how to compete and win when the stakes are high	658.87 A2C6 Consumer-centric category management: how to increase profits by managing categories based on consumer needs	Next

Includes bibliographical references (p. 229-232) and index

Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a companys long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0 technologies with innovative sales processes. The book shows readers how to redeploy their sales teams for greater bottom-line results and reveals all the differences between Sales 2.0 and traditional selling. Through real world case studies, readers will learn how industry leaders achieved phenomenal results and a competitive advantage. Applicable to sales teams in any industry, Sales 2.0 presents the future of sales today. Source: http://search.barnesandnoble.com

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