Product development performance: strategy, organization, and management in the world auto industry Clark, Kim B.
Material type: TextPublication details: Boston Harvad Business School Press 1991Description: xi, 409 pISSN:- 9780875842455
- 629.20685
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Ahmedabad | 629.20685 C5P7 (Browse shelf(Opens below)) | Available | 171308 |
Includes bibliographical references (p. 357-368) and index
New products have been a source of fascination and excitement since the beginning of the age of mass production. Today, superiority in product development--moving new product concepts from R&D to design and engineering to production and into the marketplace with speed and efficiency--is the hallmark of many of the world's most successful companies and a key source of competitive advantage.
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