Product development performance: strategy, organization, and management in the world auto industry Clark, Kim B.

By: Contributor(s): Material type: TextTextPublication details: Boston Harvad Business School Press 1991Description: xi, 409 pISSN:
  • 9780875842455
Subject(s): DDC classification:
  • 629.20685
Summary: New products have been a source of fascination and excitement since the beginning of the age of mass production. Today, superiority in product development--moving new product concepts from R&D to design and engineering to production and into the marketplace with speed and efficiency--is the hallmark of many of the world's most successful companies and a key source of competitive advantage.
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Ahmedabad 629.20685 C5P7 (Browse shelf(Opens below)) Available 171308
Total holds: 0

Includes bibliographical references (p. 357-368) and index

New products have been a source of fascination and excitement since the beginning of the age of mass production. Today, superiority in product development--moving new product concepts from R&D to design and engineering to production and into the marketplace with speed and efficiency--is the hallmark of many of the world's most successful companies and a key source of competitive advantage.

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