Product design and development Ulrich, Karl T.

By:

Ulrich, Karl T

Contributor(s):

Material type: Text

TextPublication details: New Delhi McGraw-Hill Education 2009 Edition: 4th edDescription: xvii, 353 pISBN:

9780070146792

Subject(s):

DDC classification:

658.5

Summary: The book presents a comprehensive set of product development techniques which aim at bringing together the marketing, engineering, industrial design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate product planning, concept development, creative problem solving, team decision making and process improvement. This book blends the perspectives of marketing, design and manufacturing into a single approach to product development. It contains material developed for use in the interdisciplinary courses on product development. (http://www.tatamcgrawhill.com)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.5 U5P7 (Browse shelf(Opens below))	Available		170402

Total holds: 0

The book presents a comprehensive set of product development techniques which aim at bringing together the marketing, engineering, industrial design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate product planning, concept development, creative problem solving, team decision making and process improvement. This book blends the perspectives of marketing, design and manufacturing into a single approach to product development. It contains material developed for use in the interdisciplinary courses on product development. (http://www.tatamcgrawhill.com)

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