The dragonfly effect: quick, effective, and powerful ways to use social media to drive social change

By:

Aaker, Jennifer

Contributor(s):

Material type: Text

TextPublication details: San Francisco Jossey - Bass 2010 Description: xxv, 211 pISBN:

9780470614150

Subject(s):

DDC classification:

658.872

Summary: Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. (http://search.barnesandnoble.com)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.872 A2D7 (Browse shelf(Opens below))	Available		172140

Total holds: 0

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. (http://search.barnesandnoble.com)

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