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Legends in marketing: Jagdish N. Sheth Sheth, Jagdish N.

By:

Sheth, Jagdish N

Contributor(s):

Material type: Text

TextPublication details: New Delhi Sage Publications 2010Description: xxx, 237 p. Vol. 7: Organizational buyer behaviorISBN:

9788132103004(HB) (set of 8 volumes)

Subject(s):

DDC classification:

658.90092

Summary: The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.90092 S4L3 - 7 (Browse shelf(Opens below))	Available		169612

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The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication.

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