The art of choosing

By:

Iyengar, Sheena

Material type: Text

TextPublication details: 2010 Little, Brown and co. LondonDescription: xiii, 329 pISBN:

9781408702949

Subject(s):

DDC classification:

153.83 I9A7

Summary: Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. (www.littlebrown.co.uk)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	153.83 I9A7 (Browse shelf(Opens below))	Available		170070

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Previous	153.83 D3 Decision making: cognitive models and explanations	153.83 E6P3 Pebbles of perception: how a few good choices make all the difference	153.83 G4R4 Risk savvy: how to make good decisions	153.83 I9A7 The art of choosing	153.83 K5S8 Streetlights and shadows: searching for the keys to adaptive decision making	153.83 M2E8 Essentialism: the disciplined pursuit of less	153.85 C4P7 Pre-Suasion: a revolutionary way to influence and persuade

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. (www.littlebrown.co.uk)

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